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English Riviera BID – my ‘bid’!

Written on the: October 16, 2017 by Helen Brenton

Promoting the English Riviera as a beautiful location to visit is in my blood.

For the past 27 years, I have worked within the local tourism industry, from hotels to holiday parks and more recently with vacation ownership and serviced apartments. In my current role as Sales and Marketing Executive at The Osborne Club, I have revitalised the branding and marketing, developing an all-year-round strategy benefiting an increase in ownership and holiday rentals year round.

I have a working knowledge of desires of long and short-term visitors from corporate, to day-trippers, families to luxury travel. With a strong customer service and first-line management background, I also have experience in face to face selling and digital/content marketing which is my current focus and area of expertise.

A prolific networker and active member of the local community, I have my eyes and ears open for latest news and views of residents and business owners, as well staying abreast of the area’s social and economic development. My marketing skills are kept up to date in an ever-evolving digital world, and I also write and deliver workshops on a variety of social and digital marketing topics.

My passion for showcasing the allure of the English Riviera shines through in the images I capture. Whilst photography is a purely a hobby, the photos and videos I create are shared worldwide via social media.

I am founder/manager of a French social/cultural community in the heart of Torquay [LeClubFranglais] My mission to bring a taste of the French Riviera to the English Riviera further endorses my passion for the Bay with my ‘why go abroad?’ message.

In recognition of my personal contribution to promoting the Bay, I won the highly-contested ‘Love Torbay’ category at the 2016 Torbay Hour Social Media Awards.

What I would bring to the board

  • Over 25 years relevant local tourism and hospitality experience
  • A strong background in traditional and digital marketing
  • Commitment to tourism and the economic development of Torbay
  • Passion and enthusiasm for the visitor experience
  • Commercial awareness and commitment to the delivery of the BID plan
  • An understanding of the diversity of the industry
  • Ability to work with a range of personalities and organisations
  • Creative energy

Why vote for me

  • Already an ambassador for the Bay in my own right
  • Visible dedication and devotion to promoting the English Riviera as a destination and brand
  • Mature, tenacious with relevant hands-on industry experience
  • Background comprising a varied tourism-related skill set, with a strong focus on marketing
  • Well-known and respected in the industry and community

Thank you for taking the time to consider my application. It would be a privilege to serve on the Board and, if successful, will give the BID, its members and fellow directors the deserved commitment for the duration of the term.

 


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