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Written on the: September 23, 2017 by Helen Brenton
Digital Tourism on the English Riviera
It’s not often one turns up to the Theatre first thing in the morning. But then Friday was no ordinary morning!
It was with interest that I had read online about Google’s ‘coastal tour’. Google’s Digital Garage has partnered with British Hospitality Association and National Coastal Tourism Academy. Their aim is to boost visitor numbers on British coasts and in resorts such as ours. With this on the agenda, I knew I had to be first in the queue!
As a Torbay tourism and hospitality specialist, with particular interest and expertise in digital marketing, I was up and out early for my regular morning walk along the seafront, but this time checking in at the Theatre where I had booked my seat for the day!
It was ‘curtains up’ just after 10am, and for the next 6 hours we were engrossed by the entertaining, amusing and insightful presentations. These covered a range of topics from Social Media Strategy, to Digital Marketing Plans, from Brand Awareness to understanding Google Analytics. For many people these were unexplored territories. For others it was a useful recap on their already sound expertise, an opportunity to share knowledge leading to some lively discussions and interesting debates.
So crucial is the digital world in today’s local tourism industry that this issue was even addressed by Torbay’s MP, Mr Kevin Foster, who spoke to the group about the importance of everyone playing their part in keeping the English Riviera up there and out there as a visitor destination.
The tourism industry in the UK is worth over £22 billion to the economy and in Torbay alone 11.5 thousand jobs are tourism related. Research suggests that there is still an untapped market in attracting foreign visitors to the Bay, with 50% of international visitors still only going to London. By equipping all businesses, whatever the size, with digital knowledge and skills, it is hoped that the English Riviera will start to become real competition to the city-break market.
My passions in life are the English Riviera where I live; the local Tourism industry in which I have always worked; and Digital/Content Marketing in which I am experienced and always keep to upskill. Oh and cake – did I mention cake!
So the ‘coastal tour’ from Google on Friday really confirmed how much I do like to be beside the seaside!
[For more information on the English Riviera, Digital Marketing, or indeed me – you know what to do – have a google or better still just contact me!]
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